1: Avoid alliteration. Always.
2: Prepositions are not words to end a sentence with.
3: Avoid cliches like the plague. They’re old hat.
4: Comparisons are as bad as cliches.
5: Be more or less specific.
6: Writers should never generalize.
Seven: Be consistent.
8: Don’t be redundant; don’t use more words than necessary; it is highly superfluous.
9: Who needs rhetorical questions?
10: Exaggeration is a billion times worse that understatement.